Search Engine Optimisation (SEO) in Perth
Website Marketing & Promotion in Perth
SEO is often the single most critical part of web development. Unless you're advertising on TV, radio or billboards, how else are potential clients going to find your business? The most attractive website on the internet isn't worth a cent if the people looking for it can't find it.
We don't talk about getting you onto the "top 3 pages" — we talk about getting you to #1.
What is Search Engine Optimisation?
SEO came about in the 1990s as the internet started to become mainstream. In simple terms, it's the practice of optimising a website so it ranks better on search engines. It's not just the website itself that needs work — the internet's overall perception of your business needs to be optimised too, so Google can trust your site as a legitimate source of products or services. We consider it part art form, though it also involves a considerable amount of maths, logic and lateral thinking.
"Organic" (free) results vs. paid advertising
Search Engine Optimisation refers to getting websites ranking well in the "organic" or "natural" listings — completely free, and separate to any paid results marked as ads.
Organic Search Results
Unlike paid advertising, SEO has a long-lasting effect — the work put in today can still be paying off years from now, often from just an initial investment of time or money.
Paid Advertising (PPC / SEM)
Paid Google Ads can be cost-effective, but most searchers ignore them entirely — ads account for less than 3% of clicks. We can assist with PPC/SEM, but our core expertise is organic rankings on the SERPs.
How we monitor SEO results
We track everything so you can see, in black and white, that the work is paying off — primarily through Google Search Console and Google Analytics, alongside specialist backlink and rank-tracking software.
Google Search Console
Formerly "Webmaster Tools" — shows exactly how your site is indexed and ranked, including how it performs for particular search terms, impressions, clicks and click-through rates over time.
Google Analytics
The industry standard for website statistics. We send clients regular data and graphs so they can clearly see the impact our SEO work is having on their visitor levels.
20+ years of ranking our own website
Mike 'Akerz' Akerman has spent over 20 years studying the algorithms search engines use to rank websites. Google now weighs over 200 factors in its ranking algorithm, and it's constantly evolving.
Our own website has generated over 8 million visitors since we put it live in 2001. We once spent over $40,000 advertising in the Yellow Pages to secure the top spot in our category — but our free Google listings generated far more business than that ever did. Within a year of starting, we were turning down more work than we could take on. Our Web Design & SEO services have essentially been booked out since 2004.
Choosing an SEO specialist
Be very careful when deciding to use a self-proclaimed SEO specialist. Some use tactics designed to trick search engine robots — known as "Black Hat" or "Grey Hat" SEO. Get caught, and you risk being pulled from the search index altogether.
Ignore any spam emails offering SEO services. Someone genuinely excellent at SEO is already earning a fortune ranking their own websites and their clients' — they don't need to send unsolicited spam begging for work.
Engaging Perth Sites for SEO
Our SEO services are mostly by referral only, but we're always happy to take a look at your website to see if we can help. We prefer to work on properly coded websites — ideally ones we've built ourselves. Almost all of our clients are small-medium businesses based in Perth or Darwin, and a considerable portion of our website management and SEO work is for websites for Psychologists & Counsellors or related fields.
We have over 20 years of knowledge, experience and trade secrets that we're understandably reluctant to give away for free — so we can't hand you a detailed checklist to improve your own site's visibility. But if you'd like us to take a proper look, we're happy to help.
Ready to actually rank on Google?
If you'd like us to take a look at your website and see if we can help it rank better, get in touch today.